Eminem makes £1.3million from first ‘Shady Con’ NFT collection

Eminem has made $1.78million (£1.3million) from his first collection of ‘Shady Con’ non-fungible tokens (NFTs), it has been reported.

The rapper sold the first line of the digital collection on the online marketplace Nifty Gateway last weekend (April 24-25).

The collection included digital action figures based on characters in some of Eminem’s best-known music videos, original instrumental beats created by the star and more.

When the range was announced, he said: “I’ve been collecting since I was a kid, everything from comic books to baseball cards to toys, as well as every rap album on cassette I could get my hands on. Not much has changed for me as an adult […] I’ve attempted to re-create some of those collections from that time in my life, and I know I’m not alone.”

EminemEminem performing live Credit: Getty

According to Crypto Briefing, the most valuable item in the collection was a one-of-a-kind video calls ‘STANS’ REVENGE’, which also came with physical items, like a rare pair of Eminem’s Carhartt Air Jordan trainer collaboration. The item was sold for $100,000 (£72k).

While Eminem’s NFT sale made a lot of money, he’s not the star to rake in the most cash for the digital goods. Grimes’ auction of her NFT art saw her make $6million (£4.3m), while The Weeknd made $2.29million (£1.7m) for his collection – which included an unreleased song and visual art – earlier this month.

Meanwhile, a Saturday Night Live sketch recently parodied an Eminem song to explain the current NFT craze.

On an episode of the long-running US comedy show last month star Pete Davidson and musical guest Jack Harlow reworked the classic track ‘Without Me’ to explain the digital products to viewers.


Let's stay in touch

Sign up to stay up-to-date on new Artoken features, product launches, and our upcoming events.

Order Form

To place an order for Artoken Tags, please fill out the form below: